Digital marketing skills are now a crucial part of any modern day business, career and employers. To stay competitive, you need the most important digital talents and skills.
Digital marketing can be extremely difficult if you don’t have the right skills and talent.
But with the right digital marketing skill set, online marketing will be as easy as pie.
Today, 40% of the world population are online.
The first billion was reached sometime in 2005, while the second billion in 2010. Also, the third billion was reached in 2014.
This massive growth in internet usage has made the digital marketing industry worth several tens of billion dollars.
The growth in digital marketing has rapidly increased the need for more talented hands and practical digital marketers. That is the reason there’s an increase in digital advertising agencies around the globe.
Through our digital marketing training course and digital marketing blog, we are so keen to help members develop their digital marketing skills and of those in their team.
In one of our online marketing training module, I mentioned not having relevant digital marketing skills as one of the major reasons why digital marketing campaign fail. For most online businesses to succeed, there is a need for people who have chosen the digital marketing career to have all the required digital skill and strategy needed to excel in the industry anywhere around the world. whether it’s Nigeria, Ghana, Kenya, UK, US or other parts of the world.
Individuals, freelancers, entrepreneurs and business owners in Nigeria, UK, US, Ghana, Kenya or other parts of the world needs these digital marketing skills and talents to grow their business online.
Failure in strategy implementation might arise if the strategist isn’t using the right strategy for their digital marketing campaigns or is not empowered with the right digital marketing skills.
Since the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasing high velocity across so many global businesses. Over the last 3 years, I have had the pleasant opportunity to meet with dozens of digital marketing executives to gain an understanding of the digital marketing skills needed to succeed in their various organisations.
Here’s what I’ve come up with, check out my comprehensive article on the various Digital Marketing skills you need to succeed in your career as a Digital Marketer
Top 10 Digital Marketing Skills You Need To Grow Your business.
When you learn digital marketing with us you will learn digital marketing skills that companies do not have and can’t do hence why they will hire you to do it for them either as a full-time employee or as an agency owner.
1. Digital Marketing Fundamentals and Website Conversion Funnel
Before you can begin promoting any business, there are some fundamental principles that you need to understand. We will demonstrate the power of applying digital concepts across the marketing function in any business. You will learn and understand how to harness the power of digital marketing as a core driver of the marketing strategy for any company.
You will also need to learn about website conversion rate and usability. You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.
In ever aspect of life, there are principles that guide and controls the affairs. In digital marketing, and if you are looking to be an A-level digital marketer, then you need to know the understand the principles of Digital marketing.
In digital marketing, a vast majority are found wasting their time, concentrating on efforts that give them next to zero footing, fruitful online advertisers realise that there is three key rule that must completely be clung to with a specific end goal to accomplish long-term targets when it comes to digital marketing.
These principles give the premise to accomplishment no matter how you look at it in ranges, for example, social media marketing, search engine optimisation, sales and email marketing. Use these three principles and interweave them into everything that you do when it comes to digital marketing, and your long-awaited success will, in the long run, be reached.
The most serious issue? The overarching attitude is by all accounts one of doing a minimal measure of work for the best return. It’s either conceived from sheer apathy, which is partially a result of our way of life, or one of the expectations of comfort and moment delight.
All in all, there are three most key fundamental principles that every intending online marketers need to both understand and cleave to. Regardless of whether you’re an entrepreneur at the most punctual phases of business, a startup digital marketer, or a veteran entrepreneur or manager, these three major principles ought to drive each online marketing choice you make.
What are the fundamental principles of digital marketing?
In this article by Forbes, they broke down the key principles of Digital marketing you should absorb, implement to grow your digital marketing skills and career. Here they are:
Value fosters authority – Always deliver value in your digital marketing campaigns.
Stay consistent – Timing is everything.
Share and be social.
If you abide and implement these fundamental principles of online marketing, the success you’ve always hoped for will in no time be reached.
Keeping this in mind, you should be aware that a successful digital marketing professional or agency need to understand how to create a Sales funnel or Conversion funnel for generating more paying customers.
Do you really know what Website Conversion is?
A website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form.
As an entrepreneur or individual who is intending to learn digital marketing from scratch, so as to acquire the right digital marketing skills you need to grow your business as an individual or agency.
What skill do I really need when it comes to Website Conversion?
Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an #Internetadvertising or search system. CLICK TO TWEET
There is something called “Sales funnel” or “Conversion funnel” in digital marketing.
According to Wikipedia… A Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale. The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process.
conversion-funnel-digital-marketing-skills
Looking at the definition above, you will realise digital marketing requires a process for collecting leads and nurturing them through a certain stage before they final transform to paying customers.
To acquire this skill, you need to have a serious look at conversion funnel and how to create a converting sales funnel. That’s why we’re here for you… In fact, this is an outlined module in our digital marketing training course syllabus.
Digital Marketing Fundamentals and Website Conversion Funnel skills Job Roles
If you have learned the fundamental Digital Marketing Fundamentals and Website Conversion Funnel skills with us, here are the job roles you can apply for in Nigeria or any part of the world.
Planning and strategy
Marketing consultant
Conversion rate optimisation manager
Digital marketing strategist.
online marketing executive
digital marketing manager
digital marketing specialist
web marketing executive
online marketing executive
Next on our list is…
2. Search Engine Optimization
search engien optimization-digital-marketing-skills
SEO! SEO! SEO!
All you hear when you ask someone about SEO is KEYWORD!!
Search engine optimisation is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website. CLICK TO TWEET
SEO isn’t keyword, clear that myth… SEO means “Search Engine Optimization”.
And what that really means is optimisation tips and tactics for search engine – how well to grow your traffic and enhance your website and content for search engine visibility.
That I said SEO isn’t keyword, it doesn’t entirely mean we should ignore keyword when talking about SEO.
In fact, when you do a proper keyword research, you stand a better chance of ranking above your competitors for that specific keyword you want to rank for.
Keyword research is an important attribute for anyone who claims to an SEO expert. You should listen to this podcast I shared below, it talked about keyword research to grow your business.
According to Webopedia, Search engine optimisation is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
SEO-Digital marketing skills and talent
Image source: Quicksprout
As an online marketer, do I need SEO Skill for my business?
Yes, obviously you do.
Looking the image shared by QuickSprout, you’d realise 93% of online experience begin with a search engine. Search Engine Optimization skill is, in fact, one of the most important aspects of digital marketing.
Here”s why.
To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating, SearchEngineLand published an article – “List of reasons why you need Search Engine Optimization“, but I’m just going to pick out a few pointers for you.
SEO will help people find your website: Your website is the first point of contact with your audience online. It can generate leads and attract potential new customers, partners or investors. But this only happens when people can find you online. Effective SEO can get your site on Google’s first page.
SEO is not a cost but an investment: An investment is something that would appreciate over time and most probably, pay you BIG. This is simply SEO, it doesn’t require monetary input like advertising and email marketing. It’s a long time investment that will yield and give you a reasonable amount of organic traffic.
SEO is a crucial part of your marketing mix: If you’ve been following my posts here on Digital Marketing Skill Institute blog, you’ll already know that I’m clear about the importance of SEO for marketing any business.
SEO pricing is variable: There are no universal standards by which you can fix a ‘rate card’ for SEO services. Keyword analysis, link building and other SEO activities are unique, customised and tailored differently for specific situations.
SEO Keeps You From Missing Out On Free Advertising: SEO lets you dictate how your business should be featured on search results. SEO helps you get your site visitors for free, if you’re are not engaging in SEO, then you’re letting a wonderful chance to get free advertising slip through your fingers.
SEO Leverages Social Sharing: Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share.
There are more, but I’m just going to stop,
Stay tune, from
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